Content Life Cycle: Documents You Need to Create

Project management is confined to the part of accomplishing a project within a given time period. However, there are things that you need to look beyond as well. In my previous blog, I have been stressing on the part of content devising. In this blog, I am going to highlight all those documents that are key to mark your presence online.

Now, you look at the image below.

You will understand what exactly I am talking about. Yes! All these documents are important and cater to their own set of audience. For example, a blog will focus on every set of audience. It will help your clients and prospects understand what you are capable of delivering. At the same time, it focusses upon the attention of a random visitor. So, the reach is very broader.

In the same breath, we need to talk about a case study as well. Well, what exactly it is? A case study is a systematic flow of events that have occurred right from the stage of project initiation to completion. Everyone would be interested in knowing what you have executed. Most importantly, how the tasks have been completed?

Let us come to the topic of infographic. There are situations wherein you would like to achieve multiple goals such as educating your followers and marketing your services. That’s exactly where this piece of document comes into picture. You need to have clear and detailed features of the topic you are going to represent. Perhaps, this serves your purpose on a strategic basis.

Now that we have just discussed about a infographic, let us turn our attention to a similar document and that’s a flyer. The only difference between an infographic and a flyer is that the latter is not that informative. It only helps you in attracting people towards your website. You will need the help of a blog post or a case study in order to educate your visitors.

Remember that there is no single solution for all the problems. The way you make use of the above documents, either individually or in combination, depends upon the customer requirements. Hence, it requires a lot of understanding before you get your hands on to something.

Lastly, you should never forget the creation of a whitepaper if you are expecting more business. It’s not always that create a blog post quickly and serve your audience. You need to think of strategic benefits as well. For example, there people are at the level of CxO who want to understand your business in detail before taking a decision. That’s where a whitepaper comes into picture that contains all your project’s key data in a visual format along with all the details that you should cover.

Please email to info@valueactual.com if you need more information in managing your content life cycle.